What they required is an extension to their already existing website. They wanted to upgrade the design and then offer the products to both wholesale and retail customers. Before this time they were only offering online ordering to their wholesale customers. So the first thing was the design had to be overhauled, it was a very ‘informational’ design which worked well for their wholesale customers. What we needed to do is an update for the retail customers. So the design was made up to show off the product images and to provide good design combinations and inspirations for the users.