What they needed for their company is a fully functional ecommerce website in order to extend their reach. They where only selling in and around their main office in Brisbane but needed to grow. Their new site was built in CS-Cart with the focus being functionality and speed. They knew that they had a large product database and wanted to feature all of it on the website. They also wanted images all over the site about their products to really highlight their product base and also make it easy for people to make selections.
This forced a more simplistic design using colours from their logo to keep the main structure simple. The layout was then set so all categories had images to show what kind of products where in those categories. Additional to this, the product image sizes where made larger than typical eCommerce sites to really highlight the product and show what the product actually was. There has no additional functionality included as the rest of the ordering process was fairly simple.
There has been ongoing work on optimising the site for speed and minor tweaks to the design to help keep it current but also user-friendly. With this site, the design took the longest amount of time as it needed to be just right. In the end the design has worked well as the company has seen an increase in profits over time from the website.
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