The site is very customized as the process of verification was very strict. This meant that a custom ‘product listing’ form had to be developed. It asked the user to enter key values like brand, material, style, proof of designer (aka makers mark), and much more. The products they wouldn’t become public but first would be reviewed then adjustments made then it was finally approved. Even the images had to be in a particular format which brings us to the first customization, ClippingMagic. The form was connected up to an online service called ClippingMagic which allowed the user to edit the image on the site to crop out the background so that the product photo was just of the product. Upon completion, the image had to then be downloaded from the ClippingMagic site.